The Institute of Marketing and Communication Management, Faculty of Communication, Culture and Society at the Università della Svizzera italiana (Lugano, Switzerland) is inviting applications for two fully funded PhD positions, to commence between February and May 2021.
The positions will be supervised by Prof. Pellandini-Simányi, as part of a project titled “Social patterning of economic subjectivities and the digital transformation of retail finance in Switzerland”:
This is a qualitative research project that combines economic sociology, digital sociology, and marketing scholarship to look at how new digital financial services shape consumer subjectivities across social classes in Switzerland. The two PhD candidates will work on the two pillars of the project, respectively: (1) how financial service providers imagine consumers, the social categorizations that they use and the way they design financial products to cater to these consumers; (2) how consumers of different class backgrounds use and experience different digital financial products. Successful candidates will be part of an international research team and will collaborate with Prof. Luis Araujo (University of Manchester) and Prof. Sophie Mutzel (University of Luzern).